Geletka+ is an independent, creatively led agency built to do the work—not dance around it.
But as client engagements scaled, the agency faced a familiar challenge — too much time spent on coordination, not enough on creativity and the work
To streamline collaboration and make every client interaction count, Geletka+ turned to Empwr.ai, the AI Native Project and Program Assistant, that transforms meetings into organized, actionable knowledge across teams and tools.
“Empwr has really helped our agency become faster, smarter, and more efficient. And while we’re focused on the big ideas, we don’t miss the little things that eat away at our business.”
— John Geletka, CEO & Co-Founder, Geletka+
Account managers and client experience leads at Geletka+ were spending nearly a third of their day writing meeting notes, formatting client updates, and tracking next steps across Slack, email, and shared drives.
“Everybody was wasting their time—repeating themselves, following up, and still missing key details,” said Katie Sullivan, Client Experience & Media Manager. “Nobody was listening in meetings because they knew they’d have to write everything up again afterward.”
Beyond inefficiency, there was a cultural challenge: some clients embraced AI in meetings, while others resisted it. The agency needed a flexible, privacy-respecting way to deploy AI that built trust and efficiency at the same time.
Geletka+ adopted Empwr.ai to capture meeting insights automatically, organize them by project, and sync them across their existing tool stack.
Key features used include:
“After a meeting, I just drop the Empwr.ai notes into our shared Google Drive folder—everything’s already structured and tagged by client. It’s now our single source of truth,” explained Sullivan.
The impact was immediate and measurable:
“Our organization has gotten way more buttoned up,” said Sullivan. “We’re more regimented, our clients get better follow-through, and our work product is stronger because we spend less time on busywork and more time getting things done.”
The time saved has also enabled Geletka+ to focus on business growth and new opportunities, not just client delivery.
Empwr.ai continues to collaborate with Geletka+ as a design partner, co-developing features to support agencies’ evolving workflows as they transform how they help their clients launch new products more effectively and efficiently in the age of AI.
“Product-driven companies need to work closely with agency partners like Geletka+, which is why we designed our system to dramatically increase project velocity and supercharge team efficiency across tools, org boundaries, and ways of working. Geletka+ has been a fantastic customer and design partner, and we’re thrilled to help drive efficiency in their business.”
— Jeremiah Seraphine, VP of Product, Empwr.ai
Geletka+ is a creative and media agency dedicated to helping brands grow by elevating people. From creative development to media strategy, the team brings together insight, imagination, and execution to deliver measurable business impact.
Empwr.ai is an AI Native Project and Program Assistant that transforms conversations across meetings, docs, and tools into automations and a living project graph, so your team always knows what’s next and operates at peak efficiency.
See the results for yourself.
